The Press Release

Unicorn of Tomorrow: The call for the biggest Global Startup Contest is now open

The Global Startup Contest will be held worldwide and Online culminating with the grand finale that will be held in Stockholm on October 1st, 2022.  Stockholm, 29/08/2021                                                                                      

Unicorn of Tomorrow is the one and only global contest where start-ups from all over the world compete for the title, honor and prize table in an international final. Think Eurovision Song Contest. Picture Dragon ́s Den. And visualize Idol. Getting the picture?                                                                                                                                      

Each aspiring start-up contestant (or the Country Partner, on their behalf) will submit their contribution through an online form via the Unicorn of Tomorrow website (www.unicornoftomorrow.com) along with a presentation pitch following our unique format where they all get; 7 minutes to show 7 slides. 

The concept originates in Sweden, endorsed and in partnership with the Expo Sweden team and the Swedish pavilion where the vetting and evaluation rounds for the Swedish nominees are already underway.                                                                  

The international final, where all competing concepts must contribute to a better world by adhering to the UN Global Goals, is held on October 1st, 2022, in Stockholm 

On October 2nd 2022, the day after the Unicorn of Tomorrow winner has been announced at the grand finale, the Unicorn of Tomorrow Global Awards and Gala Event will take place, also in Stockholm, Sweden.                                                      

At the gala, alongside the global winner, representatives of seven special areas will also be recognized, according to the newly formed F.O.R.W.A.R.D. program*

The winner receives the unique Unicorn of Tomorrow “New World Award”, a unique agency contract to be invited as a speaker around the Middle East, a six month PR retainer with an American global PR agency, mentorship from industry experts, press exposure and more. And, last but not least: guaranteed exposure to a multitude of investors, family offices and investment funds around the world, through the matchmaking platform Unicornification. A chance to pitch some of the biggest investors around the world for a potential multi-million dollar equity investment prize. The investors are coming with cheque books.

The founder Richard Burstrom says: “Sweden is the birth country of the Noble Prize and the Polar Music Prize, and the time is ripe for an entrepreneurial innovation prize, with a global perspective! We are excited to not only support high impact amazing startups, but to also contribute positively for the world by focusing on the UN principles. Unicorn of Tomorrow works as an accelerator for innovation and for fresh business ideas growth.” 

Founding committee members include Peter Swartling, Silva Pilarv, Saana Azam, Johan Ahstrom, Narmina Abdolova and Hakan OIofsson. Global sponsors for this initiative are Emirates Airlines, Non Violence Foundation, Ascendant Group Branding, and Write Caliber.