The Promise

Unicorn of Tomorrow is, above all, a yearly global competition for entrepreneurs. But how is it different from many other business pitch contests, startup rallies and entrepreneur awards?

FIRST OF ALL, Unicorn of Tomorrow is a contest where countries are represented! The organizer for each country (the Country Partner) is responsible for the vetting process, and for sending one brilliant startup to the yearly global final. Here the members of the audience are encouraged to root for their countrymen, wave flags, and get excited.

SECONDLY, regardless of the fact that the contest is deadly serious for many of the participants, the marketing, the presentation and the final live event are designed to be fun! Despite the potential glory, prize pool and investment rewards, the whole concept should be understood and appreciated by others than the initiated few.

THIRDLY, and this is the essence of the above, a lengthy qualification period results in a final live event with all the bells and whistles! Judges deliberating on the stage, entertainment in between the presentations, disappointment and exhilaration when contestants are eliminated or left standing, audience participation…

LASTLY a unique innovation-capital matchmaking feature is built into the concept, whereby a global pool of investors are fed tailor structured information on the participating companies - and not only the finalists. A startup may need scale-up capital, and quite possibly values the investment higher if it comes from an investment entity based in a far-away but highly interesting market. We are talking global matchmaking, in its truest sense.

OUR PROMISE? That all work and no play makes Jack a dull boy! That mixing business and pleasure actually makes business sense! And that Unicorn of Tomorrow will be an adventure!